The 3-Part System behind Founder Ads That Sell.
A face people trust. Fresh ads every month that require almost none of your time. Watch the video, then book a call to see what it looks like for your brand.
Trusted by brands that inspire:
Don't take our word for it.
"That whole process was actually very, very seamless. I was just ticking off, ticking off, ticking off. It's definitely made my life a lot easier."
Paid growth stalls the same way for every brand.
You run out of creative constantly
The ad that carried last quarter is done. You have two tired variants, a UGC folder that all looks the same, and a media buyer asking for more to test. The account leaks a little more every week and nothing new is coming.
A smaller brand is eating your feed
They do not have your budget or your product. What they have is their founder on camera, telling the story you could tell better. Your ads still look like a catalogue: product shots, a discount code, no face, no reason to care.
Your best angle is stuck in a drawer
You know why you started this, and what the category gets wrong. You filmed a talking-head version once, it felt awkward, it flopped. So the strongest thing you own has still never run as an ad.
Your best ad is months old and nothing has beaten it
CAC creeps up every month it goes unfixed
The agency's UGC looks like everyone else's
Pause the ads and the pipeline stops dead
A smaller brand out-storying you, not out-spending you
No system to turn your story into scripts
You never appear in your own ads
Burned by a media buyer with no creative pipeline
We left the city to find home. Then we made a film about it.
life of sol
The founder-led ad studio for nature-first brands. Most founders in outdoor and wellness have a story of why they decided to build this type of business. They built something real, they know why it matters, but the ads look like everyone else's: product shots, promo codes, no face, no reason to stop scrolling or buy in.
SOL-OS changes that. We pull out your origin, your mechanism and your reason the category is behind, and script a quarter of ads around them. You film them in one day with our run sheet, then we edit, run and optimise them as Meta ads. Your time cost is one day a quarter.
Your story reaches the right people every week. Without it consuming your life.
Founded by Tom Flower and Liv Kemp, two people who left the city, found something worth building for, and have spent the last two years proving that the brands built on nature don't need louder marketing. They need a story told well, consistently, by the person who lived it.
We don't create content.
We turn the one thing only you can say into paid reach.
Four steps. One quarterly shoot. A full quarter of ads.
1. Brand Discovery
2. We script the batch
3. One shoot day
4. We run and optimise
Ready to turn your story into your best-performing ads?
Everything the engine needs to run.
One system that turns a single shoot into a quarter of managed acquisition.
01
Story and concept strategy
We pull out your origin, mechanism and adversarial angle, then map a concept matrix so your ads speak to different buyers and objections, not the same person eighteen times.
02
A quarter of scripts
A wide script bank on the Claim, Proof, Mechanism, Proof, CTA structure. Twelve videos and six statics a month, chosen from the bank. The rest is your rotation reserve.
03
One batch shoot
You film it with our run sheet and shot list, so you're never guessing what to say. Twelve ads take about three hours in one sitting. Rather not hold the camera? We can come to you and run the shoot. No personal brand to build, no daily posting.
04
We run the ads
Account structure, launch and weekly optimisation. Two to four hooks per concept live at once, rotated as they tire, engineered to outlast fatigue for a full quarter.
05
Monthly report
Spend, results and top creative every month, plus what we are changing next. Founder ads are the engine, not your whole account, so we keep a supporting format or two running alongside.
We're selective about who we take on. Here's the fit.
Right Fit
You're a nature-first founder doing $500K to $10M with a proven product
You already run Meta ads, or paid is clearly the growth plan
You have a real origin, mechanism, and a reason the category is wrong
You want the acquisition result without living on camera
You get that creative is the bottleneck, not bid strategy
Not a Fit
Pre-revenue, or still proving the product
You need leads by the end of the month
You want a pure brand play with no acquisition goal
There's no story behind the product beyond the transaction
You won't get on camera at all, even once a quarter
Frequently Asked Questions
They produce posts. We build a paid acquisition engine: story extraction, a quarter of scripts on a proven structure, one shoot, then we run and optimise the ads. The deliverable is managed acquisition, not a content calendar.
Most founders aren't at first. You get a script, a run sheet and a shot list for every setup, so you're never guessing what to say. There are also lighter formats where you don't have to carry every ad: voice, evidence, a team member on camera. You're on camera one day a quarter, not every week. Rather we film it? We can come to you.
One shoot day a quarter. Twelve ads take about three hours in one sitting with our run sheet. Everything else, strategy, scripting, editing, launching, optimising and reporting, is on us.
No. You fund the spend in your own ad account. We build, launch and optimise the campaigns, and we never touch your card.
Usually one of three fixable things: a raw talking head with no structure, one hook and one scene that fatigued with nothing behind it, or a story that led with your bio instead of the customer's problem. This is a copywriting structure you deliver, built as a rotation bank, not a second run at the same attempt.
Brand Discovery within five business days. Then your script bank, one shoot day, twelve videos and six statics a month live, weekly optimisation and a monthly report. No lock-in: if you don't love working with us, you leave.
Your story is the one ad your competitors can't run. Let's build the quarter.
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